A product studio that put a decade of building to work on AI.
Based in Mumbai. Working with growing businesses across India.
Builders first. AI is what we build with now.
Joistic has spent ten years taking products from idea to launch, including founder platforms, internal tools and enterprise systems. Today we use that experience to put AI to work inside running businesses, as software that handles a real workflow every day.
We work with growing companies of roughly 50 to 500 people across India, building custom AI agents, automation pipelines, and AI-native products, and wiring AI into the tools teams already run: ERPs, CRMs, WhatsApp Business, spreadsheets. Engagements start scoped and small, ship in weeks, and expand once results are measured.
We also run a lab alongside client work, where we test new models, build internal tools and create our own products. That keeps what we bring to each engagement current.
Talk to the people who build it.
Shashank and Rohit have been building products together since 2016. In 2018 they co-founded Bakbuck, a social contesting app for Indian users, with Abhinay Jain. It grew to about 7.5 lakh registered users, and Nazara Games invested in its seed round in 2019. Joistic is what they built next.
Your first call is with one of them.
Built, shipped, measured.
- Challenge
- Large live events like Comic Con and the Delhi Saras Mela, where thousands of people, cashless payments and on-site teams all meet in a few hours.
- What we built
- The event platform behind it: ticketing, QR check-in, cashless event wallets with reconciliation, a crew app, and AI photo matching for attendees.
- Challenge
- A smart-meter manufacturer with 1,50,700+ meters deployed needed proof that field staff actually reached each site.
- What we built
- A field-staff platform with QR check-ins at sites, live location, fake-GPS detection, device binding and attendance reports.
Field attendance verified at the site, not taken on trust.
Read the case study →- Challenge
- Lash artists couldn't tell why some clients' extensions fell out early, and had minutes between appointments to work it out.
- What we built
- A subscription app with session logging, client records and Ivy, an AI assistant with ten advisors that reads each artist's own data.
Specific advice on every client, from the artist's own data.
Read the case study →
- Challenge
- Turning raw course text into engaging formats ate up creators' time.
- What we built
- An AI pipeline that converts text into PPTs, videos, and quizzes.
One document → decks, videos & quizzes in minutes.
- Challenge
- An ad-tech company's audience tool was a demo prototype, not a product brands could use with real data.
- What we built
- Marketers describe an audience in plain English, AI plans it, and it's counted live and built for Google and Meta ads.
From first commit to production in about five weeks.
Read the case study →- Challenge
- A US passport and visa courier needed online booking, shipping and compliant photos, while holding as little personal data as possible.
- What we built
- Booking with automatic shipping labels, an AI photo service for passport and visa photos, and automatic deletion of personal data after 31 days.
Privacy built in, not bolted on.
Read the case study →- Challenge
- Running a months-long health challenge across a 10,000–20,000 person company, between individuals and departments.
- What we built
- A web and mobile app that syncs steps and workouts from Apple Watch, Android watches or the phone, with live leaderboards and rewards.
Every step counted, every department on the leaderboard.
Read the case study →- Challenge
- A digital-publishing company that needed its website and lead generation to move faster.
- What we built
- Their website, landing pages, lead-generation forms and blog, which their team now edits and extends with AI.
New pages without waiting on a developer.
Read the case study →Sharper operations. Smarter teams.
Let's build yours.
Start with one workflow and see the results before you expand.
Not ready for a call? Send us a short brief and a founder will reply within one working day.