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Applied AI for growing businesses

Sharper operations.
Smarter teams.

We build AI agents and automation for your business, and train your team to use them every day.

Trusted by growing businesses across manufacturing, retail, healthcare & more

Sharper operations

We find the manual work in your business and hand it to AI.

AI agents that handle repetitive work, automations that connect the tools you already use, and assistants that answer questions from your documents, catalogs and data. Working systems, live in a few weeks.

Magnifying lens revealing inefficiencies in a tangle of workflow threads
1

Map

We audit your workflows and find where hours leak and errors creep in.

Modular blocks assembling into a glowing automation node
2

Build

We build the agent, automation, or assistant around how you already work.

Rising glass bar chart measuring time saved
3

Deploy & measure

We ship it live and track the time and cost it saves.

e.g. a dealer-support assistant answering catalog and spec questions instantly, or auto-generated quotations across your distributor network.

Up to 70% less time on repetitive back-office work.

A team collaborating in a dark office lit by violet monitor glow
Smarter teams

Most AI projects fail because nobody uses them. We train your team on the workflows they already run every day, so using AI becomes part of the job.

We stay until your team
uses it every day.

  • Hands-on upskilling tailored to your team's real tasks
  • Workflow-specific playbooks and prompt libraries
  • Internal AI champions we help you grow
  • Ongoing support until your team uses it every day

We judge a project by how many people use it each week.

Proof

Built, shipped, measured.

Abstract event ticket with automated operations and fraud-detection nodes
TicketRootEvents & ticketing
Challenge
Large live events like Comic Con and the Delhi Saras Mela, with cash-heavy event wallets, big on-ground teams and constant fraud risk.
What we built
AI that automates event operations, assigns the on-ground workforce, and flags fraud in real time.
₹5 cr+

in event-wallet transactions handled, with operations and fraud checks run by AI.

AI search lens hovering over a grid of documents and product tiles
Ruhe IndiaAI search
Challenge
Product, spec, and process knowledge scattered across the company.
What we built
Company-wide AI search, built on Onyx, across their documents and product catalog.

Every document and SKU, instantly answerable.

A document transforming into slides, video, and a quiz
LearningDigsAI content
Challenge
Turning raw course text into engaging formats ate up creators' time.
What we built
An AI pipeline that converts text into PPTs, videos, and quizzes.

One document → decks, videos & quizzes in minutes.

A glowing network of connected nodes representing enterprise engagement
Sun PharmaEnterprise HR
Challenge
Keeping a large enterprise workforce genuinely engaged.
What we built
AI-driven employee-engagement activities for their HR team.

AI-powered engagement, at enterprise scale.

A playful game controller and play button with confetti
Popeye MediaBranded games
Challenge
Standing out when every influencer campaign looks the same.
What we built
Playable AI games that brands use in their influencer campaigns.

Playable AI that turns attention into engagement.

Corporate wellness platformEmployee engagement
Challenge
Running a months-long health challenge across a 10,000–20,000 person company, between individuals and departments.
What we built
A web and mobile app that syncs steps and workouts from Apple Watch, Android watches or the phone, with live leaderboards and rewards.

Every step counted, every department on the leaderboard.

KITABOOWeb platform
Challenge
A digital-publishing company that needed its website and lead generation to move faster.
What we built
Their website, landing pages, lead-generation forms and blog, which their team now edits and extends with AI.

New pages without waiting on a developer.

Joistic Lab

We build with AI every day. It's why we can teach it.

Our lab is where we test new models, build internal tools and try ideas on our own work first, so the methods we bring you are current.

Glowing agent orbs racing through a dark circuit maze

Internal agent experiments

Agents we run on our own operations before we ever ship one to a client.

Crystalline model cores under measurement rings on a dark bench

New-model evaluations

Every notable model release, pressure-tested against real workloads.

Half-built wireframe game controller glowing violet

Original IPs & prototypes

Games and tools we build to test what holds attention and what ships fast.

Exploded view of an abstract machine with glowing annotation lines

Published teardowns & build logs

What worked, what broke and what it cost, written up in public.

Who you'll work with

Talk to the people who build it.

Shashank and Rohit have been building products together since 2016. In 2018 they co-founded Bakbuck, a social contesting app for Indian users, with Abhinay Jain. It grew to about 7.5 lakh registered users, and Nazara Games invested in its seed round in 2019. Joistic is what they built next.

Your first call is with one of them.

Shashank Kakrecha
Shashank KakrechaCo-founder
Rohit Naidu
Rohit NaiduCo-founder
FAQs

Questions we hear on first calls

What does Joistic do?

Joistic is a Mumbai-based applied-AI studio. We build custom AI agents, workflow automation and AI integrations for growing businesses in India, and train teams to use AI in their daily work.

Which companies does Joistic work with?

We work with Indian companies of roughly 50 to 500 employees. Most are manufacturers and distributors, retail and D2C brands, healthcare and pharma companies, HR teams, and events, education and media businesses.

How does an AI project with Joistic start?

It starts with a 30-minute call about one workflow. We then map that workflow with the team that runs it, build on the tools you already use, take it live in a few weeks, and measure the time saved before suggesting anything else.

How much does an AI agent or automation cost?

Pricing depends on the workflow and the systems involved, so we share a fixed-scope quote after the first call. Starting with one workflow keeps the first project small and easy to measure.

Does it work with Tally, our ERP and WhatsApp?

Yes. We build on top of the tools Indian businesses already run, including Tally, ERPs, CRMs, WhatsApp Business, email and spreadsheets, instead of asking your team to switch software.

Who owns the code and the AI system?

You do. Clients own the code and infrastructure we build for them, so there is no lock-in.

Sharper operations. Smarter teams.
Let's build yours.

Start with one workflow and see the results before you expand.

Not ready for a call? Send us a short brief and a founder will reply within one working day.