Joistic built TicketRoot, the platform that runs ticketing, QR check-in, cashless event wallets and attendee photos for large live events including Comic Con and the Delhi Saras Mela. More than ₹5 crore in event-wallet transactions have been processed through it. AI is used where it clearly helps: matching attendees to their event photos, writing content, and answering organisers' questions about their data.
The challenge
Large live events compress everything into a few hours. Thousands of attendees arrive at once, entry has to be fast, and stalls across the venue need to take payments without handling cash. Organisers also need to know during the event how much has been loaded and spent, and every rupee has to reconcile at the end.
What was built
TicketRoot covers the whole journey: a booking storefront with online payments, QR check-in with badges and zone access, and a cashless event wallet that attendees top up by cash, UPI, card or online. Stalls take orders against the attendee's pass QR, cashiers run top-up stations, and settlement reports reconcile top-ups, spends and refunds after each event.
On-site teams use a crew app for door scanning, the help desk, badge printing and cashless stations. Each crew member only sees the tools their role allows, whether they are a cashier, security, a merchant or an event manager.
Where AI is used
Attendees take a selfie and get every event photo they appear in, using face matching. AI also writes poster captions, email drafts and attendee avatars, and organisers can ask questions about their event data in plain English. Organisers can also connect their own AI assistant to set up events, read stats and draft campaigns, with payments and refunds deliberately left out of what the assistant can touch.
Controls for cash-heavy events
The safeguards are deliberately simple and strict. A pass cannot be checked in twice, a spend cannot exceed the wallet balance, cashiers can only reverse their own top-ups, and every reversal is logged against the original transaction. In a crowded venue, these fixed rules matter more than clever ones.
The result
TicketRoot has processed more than ₹5 crore in event-wallet transactions at events including Comic Con and the Delhi Saras Mela. Organisers run ticketing, entry, payments and photos on one platform instead of separate vendors. The full case study is at joistic.com/work/ticketroot.
Product Development
We take products from idea to launch with full-stack builds that have AI in the architecture from day one.
See how we build it →